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Wide Range of Apps Including Hinge & GoButler See 25% Retention & Engagement Growth Through Customizable Cross-Platform Messaging
SAN FRANCISCO, CA--(Marketwired - Feb 16, 2016) - Layer, the first open framework for building any messaging experience on mobile and web, today announced integration in nearly 500 live applications for iOS, Android, and the web across five verticals. Companies such as Hinge, GoButler and Trunk Club use Layer's framework to support millions of messages a day. After integrating Layer, app developers see an average growth in engagement and retention of 25% from their users.
"We use Layer for the main functionality of our app, which allows our users to converse directly with our Human Assisted AI," said Joshua Leibsly, Lead iOS Developer of GoButler. "We take full advantage of using Layer's custom message type capabilities to allow for an intuitive user experience."
"We're very satisfied with Layer and would definitely recommend them for building anything where messaging is a core functionality," said Arjumand Bonhomme, Director of Engineering at Hinge. "Since working with Layer, we have saved about six months of developer time per platform."
Messaging has seen explosive growth this past year, with companies like Facebook and Slack pushing for a ubiquitous enterprise-facing messaging service. According to Gartner, U.S. customers will drive mobile commerce to 50% of U.S. digital commerce revenue by 2017, much it powered by apps with a messaging system. According to Flurry, messaging apps have an average daily session frequency 4.7x larger than non-messaging apps.
Last year, Layer released Atlas, a front-end tool kit and open source platform that helps developers customize and scale clean, seamless messaging experiences for any iOS or Android app. About 80% of Layer's customers use Atlas, and developers are able to save time and money when implementing messaging and build on-top of the Layer framework. The features created with Atlas can be easily accessed, are 100% open sourced, and enables rapid prototyping and testing of features on their apps, without having to do new builds or waste time.
"We're excited for the growth we've seen this past year," said Ron Palmeri, CEO of Layer. "Our team has worked hard to provide constant feature updates and a gold standard level of customer service our clients expect. 2016 should be our best year yet."
Layer is the first open framework for building beyond the messaging experience on mobile and web. Built for companies to quickly customize and control powerful, feature-rich messaging systems, Layer is used every day by millions of people across a wide variety of apps including Hinge, Udacity, and Trunk Club. Based in San Francisco, Layer is backed by Homebrew, CrunchFund, and other leading Silicon Valley investors. Visit Layer online at www.layer.com and follow us on Twitter @layer.