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Partnership Sets Groundwork for Sublime Skinz to Offer New Standardized Viewability Measurement
SAN FRANCISCO, CA--(Marketwired - Mar 25, 2016) - Sublime Skinz, an independent leading ad tech company specialising in the distribution and optimisation of high impact, non intrusive skin-based advertising, has announced a partnership with Moat, an independent SaaS marketing analytics firm. With this partnership, Sublime Skinz will be fully integrated with the leading viewability verification tools, providing advertisers a new set of tools to measure their Sublime Skinz campaigns, ensuring a high impact, high quality immersive environment for their executions. Sublime Skinz partners will now be able to buy with the increased confidence of working with Moat's widely-recognized third-party verification standards.
The partnership with Moat will also allow Sublime Skinz to standardize measurement of their non-standard units and ease reporting and benchmarking for marketers using its innovative and highly viewable executions. Using Sublime Skinz' unique ad units, they can better understand correlations between viewability and campaign performance and optimize placements to increase delivery of 100% viewable campaigns.
Partnership Brings Viewability Measurement to New Ad Units
Sublime Skinz has been a pioneering force in developing new ad units that help both publishers and advertisers maximize campaign performance within the growing video advertising landscape. The Moat partnership follows earlier efforts to provide the most innovative and immersive experiences for advertisers, while helping publishers better optimize their inventory.
Recognizing the uniqueness of Sublime Skinz' ad units, Moat worked closely with the company to develop new mechanisms that adapt their viewability standards beyond what works for simple display ads. The results reveal the true effectiveness of Sublime Skinz' ad units: 92.4% were found to be in view, compared to industry benchmarks of 54%. Not only were the ads viewable, but they were more engaging: attention quality was reported at 43.5%, compared to 28.7% benchmark.
"As high impact ad units becomes easier to buy and operate on programmatic, viewability rates and campaign performance will continued to increase," said Jerem Febvre, COO of Sublime Skinz. "To assure advertisers that they're getting the best inventory and driving ROI on this type of advertising, we're making more data accessible to them so that they can optimize their campaigns accordingly. This integration with Moat is another step forward in helping to make these units easier to use for both advertiser and publishers and to help them better interpret and measure on-site advertising performance."
"Moat is thrilled to partner with Sublime Skinz as they aim to verify the value of their high-impact units, which to date have performed above Moat's Q3 Benchmarks for Viewability and other Moat Attention Metrics. As brand advertisers continue to see viewability as the baseline for measuring effectiveness, Sublime Skinz is well-positioned to provide brands the confidence they need to invest more in digital. " Jonah Goodhart, Moat CEO
About Sublime Skinz
Sublime Skinz is a leading ad tech company specializing in the distribution and optimisation of high impact, non intrusive skin-based advertising. It is the first platform of its kind to provide skin-based advertising, working with advertisers, publishers, media agencies, trading desks, and ad networks to drive efficient campaigns at scale.
Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,000 websites worldwide. Sublime Skinz was honoured as the 'audience favourite' winner of the Launch: Silicon Valley World Cup Tech in 2014.
For more information visit www.sublimeskinz.com or follow on twitter: @sublimeskinz
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
WIT Strategy, for Sublime Skinz