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SAN FRANCISCO, CA--(Marketwired - Mar 30, 2016) -
Scott Bradley, CEO and founder of VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs
Will present a thought leadership session titled, "Using Contextual Analytics to Personalize Guest Experience and Drive Sales" at the 2016 Restaurant Leadership Conference.
Sunday, April 3 - Wednesday, April 6, 2016
Bradley is scheduled to speak on Wednesday, April 6 at 8:00 a.m. MDT.
JW Marriott Phoenix Desert Ridge Resort & Spa
5350 E. Marriott Drive
For restaurants, engaging guests and ensuring their satisfaction to generate repeat business goes well beyond having a good meal. With so many options available, restaurants leaders need to make certain that guests are treated to a memorable experience -- one that feels personal and unique to their interests.
During the 2016 Restaurant Leadership Conference, Scott Bradley, CEO and founder of VMob, will explore the relationship between contextual analytics and personalized guest experiences within the restaurant industry. Bradley will demonstrate how quick service brands such as McDonald's and 7-Eleven drive sales by using real-time data from customers' mobile phones and Internet of Things (IoT) devices to create more engaging interactions. In addition, Bradley will show how the VMob platform uses a brand's own mobile app to tailor guest experiences based on location data, local weather, purchase history, browsing behavior and external data sources. Session attendees will learn how their restaurant can use technology to better understand their customers, make intelligent suggestions based on each guests' preferences and customize the dining experience -- ultimately becoming the restaurant of the future.
QSR executives, owners and leaders attending the 2016 Restaurant Leadership Conference are encouraged to attend this session and learn how they can create optimal guest experiences.
For event information, visit: http://restaurantleadership.com.
VMob is the world's first mobile-specific, digital platform that allows marketers to transcend the traditional boundaries between marketing and IT. Ushering in a new era of digital and mobile marketing strategies, VMob enables customer journey analytics and data-driven personalization to reach and engage customers at the right time and place. The VMob platform delivers personalized consumer marketing within a mobile device, aggregating distinct point-in-time customer data in combination with in-store Internet of Things (IoT), Point of Sale (POS), Loyalty and other in-store programming. Results include increased sales, improved customer loyalty and higher engage-ment. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob helps drive and convert in-store visits to in-store sales. Learn more at: www.vmob.com.