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SAN FRANCISCO, Sept. 18, 2018 (GLOBE NEWSWIRE) -- InsideView, the leader in Targeting Intelligence, today announced extended capabilities for its CRM data cleansing solution, InsideView Refresh. InsideView Refresh now includes data hygiene for contacts as well as accounts, and adds automated email validation for more accurate and precise account targeting and better response rates. Organizations can use the new InsideView Refresh features to maintain a clean database without worrying about duplicate contact or account records or stale data. InsideView Refresh pushes up-to-date account and contact data directly into CRM, allowing sales teams to do more efficient prospecting and making account-based marketing (ABM) programs more effective. With the retirement of Data.com, Salesforce customers looking for a replacement will find InsideView Refresh offers the account and contact cleansing they are accustomed to, with additional features.
Maintaining an accurate CRM database is a challenge for all B2B marketing and sales teams. According to SRHM, the average annual turnover rate is 18 percent, plus 9 percent of employees promoted or transferred, adding up to 27 percent of outdated contact information every year (Source: SHRM, 2017 Human Capital Benchmarking Report). With duplicate or outdated records, sales teams waste time prospecting, marketing emails are sent to contacts who have moved on to other jobs, and revenue goals are missed as teams don’t reach their intended audience.
“Employees just don’t stay in one job at one company any more, and keeping up with all that job shifting is a nightmare of CRM management,” said Adam Perry, director of product management for InsideView. “Today we’re giving sales and marketing ops one more weapon in the battle against stale CRM data. We’re adding contact cleansing and email validation. Other cleansing solutions only clean the contacts that exist in their systems, but email validation allows InsideView Refresh to add value to any contact with an email address. With this update, InsideView is the only leading data provider to offer clean contacts, clean account data, and email validation in the same solution.”
ABM success requires informed targeting at both the account and contact levels. Today’s release of InsideView Refresh adds cleaning and management of CRM contact data to its industry-leading account data cleansing capabilities so that sellers and marketers can target not only the right organizations, but also the right buyers and decision makers with greater precision. InsideView Refresh delivers the latest firmographic and demographic information directly into the two leading CRM systems, Salesforce and Microsoft Dynamics 365, to find and fix inaccuracies, and add missing information to records, so sellers can keep conversations with customers and prospects relevant.
InsideView Refresh is unique in also allowing users to run an email validation for all of their managed contacts twice per contract year, providing value for every contact in the database. Working email addresses lower bounce rates and increase deliverability of marketing campaigns, resulting in greater response rates and higher ABM program success.
InsideView Refresh’s new contact cleansing and email validation features will be available for Salesforce next month and for Microsoft Dynamics 365 in November. For a demo of InsideView Refresh, meet up with the InsideView team in San Francisco during Dreamforce, Sept. 25-26, at Ops-Stars 2018. Attendance at Op-Stars 2018 is complimentary. For more information on InsideView Refresh, visit www.insideview.com/refresh.
InsideView helps B2B companies drive rapid growth with the only platform that empowers business leaders to quickly and confidently make go-to-market decisions. As the market shifts from volume-based to targeted sales and marketing strategies, businesses turn to InsideView to help them identify new market opportunities, align sales and marketing execution, and optimize performance. InsideView's Targeting Intelligence platform, built using artificial intelligence (AI), delivers the industry's most relevant, reliable data trusted by the world’s leading B2B companies. For more information, visit InsideView at www.InsideView.com, twitter, or read the InsideView blog.
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