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San Francisco, April 24, 2019 (GLOBE NEWSWIRE) -- Kenshoo (https://kenshoo.com/), a global leader in marketing technology, today released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in the consumer journey, including:
Detailed findings on social and paid search performance include:
“Instagram, video and mobile ads are key segments of the social advertising spectrum and continue to outpace social overall in terms of spending growth. At the same time, as video ads and Instagram Stories offer a more subtle, brand-focused ad experience, they may very well play a role in the overall decline in click-through rate,” said Chris Costello, senior director of marketing research for Kenshoo. “Paid search continues to be a stable bedrock for advertisers; even as the seasonal spending boost receded, the growth of mobile search ads propelled spend to grow over Q1 of last year, and to exceed pre-holiday levels, highlighting the importance of the channel to marketers and consumers alike.”
Kenshoo provides best-of-breed, full-funnel marketing intelligence and activation on the channels with highest customer engagement, including search, social and ecommerce, enabling success by maximizing channel impact and customer lifetime value. As the industry’s leading and award-winning digital marketing platform, Kenshoo delivers opportunities to re-engage and grow customers across the world’s leading publishers and all devices.
Visit Kenshoo.com/insights/quarterly-trends-report-q119/ to download the full report or Kenshoo.com/Digital-Marketing-Snapshot to view the infographic.
Except where noted, analysis is based on Kenshoo advertisers with 15 consecutive months of performance data taken from a population of over 3,000 advertiser and agency accounts across 20 vertical industries and over 60 countries, spanning Google, Bing, Baidu, Yandex, Yahoo!, Yahoo! Japan, Pinterest, Snapchat, Facebook, Instagram and the Facebook Audience Network. Some outliers have been excluded. The resulting sample includes more than 600 billion impressions, 14 billion clicks and $6 billion (USD) in advertiser spending.
Ad spending and CPC are measured using Ex-FX or “Constant Currency” adjustments, where results are based on native currency, and only translated to common currency after aggregation.
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels. Kenshoo offers the only marketing solution that provides data-driven insights and optimization technology to help make informed decisions and scale performance across Google, Facebook, Bing, Pinterest, Snapchat, Instagram, Amazon, Apple Search Ads, Yahoo, Yandex, Yahoo Japan, and Baidu. Kenshoo’s machine-learning algorithms and cutting-edge AI enable companies to predict and keep in-step with the ever-changing consumer journey. With 27 international locations and backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures, Kenshoo generates over $350 billion in annualized revenue for the world’s top brands. Please visit Kenshoo.com for more information.
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