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Retailers Can ‘Intelligently Merchandise’ Product Catalogs With AI

1023 Days ago

Lucidworks AI-powered Fusion 4.2 offers retailers an easy interface to build better digital shopping experiences for shoppers that include NLP capabilities

SAN FRANCISCO, April 04, 2019 (GLOBE NEWSWIRE) -- Lucidworks, the leader in AI-powered search with machine learning technologies, today announces the release of Lucidworks Fusion 4.2, the latest version of its development platform. The release includes increased usability for merchandisers and domain experts to easily deploy AI-powered solutions to build a more powerful digital experience for shoppers and increase revenues.

“Our customers are looking for ways to make life easier for their customers and employees, and the digital experience of search, finding what you need, is at the heart of it,” says Lucidworks CEO, Will Hayes. “With Fusion, we give the power of AI to the merchandiser. They don’t need to be AI or machine learning experts to get insights from their data.”

“Further,” he says, “instead of managing tons of rules, the newest release of Fusion provides even more flexibility, intelligence, and features to help digital commerce organizations deliver a highly personalized experience for customers and empower employers to provide a digital workplace experience that keeps employees engaged and productive.”

The biggest challenges facing data-driven organizations today is finding an efficient way to import masses of incoming data from users, understanding that information, and then tuning search relevance in real-time to create the best search experience. Fusion 4.2 simplifies this process.

The new predictive merchandising feature allows brands to intelligently merchandise their product catalogues using AI to augment their own knowledge. For example, the update allows a merchandiser to come in, execute a search, and see what happens from the customer’s point of view so they can best modify the environment to boost results and increase conversions.

The 4.2 release also includes a business rules manager interface that makes it easy to add and modify rules and trigger specific actions as certain search queries come in. An extensive list of frequently-used rules that comes with the platform reflects best practices, but the interface is also completely customizable to allow users to create rules that align with their business goals. Other features include algorithms that rewrite queries based on actual search data so that, for instance, shoppers don’t hit a dead end in their shopping experience with a “returned no results” page. This feature can also automatically tune results based on how many clicks each item receives, moving better performing products to the top. Further, it allows an automated way to detect synonyms and create auto-corrections.

“Retailers are competing to deliver a highly-personalized digital experience to customers, and search is often at the core of the applications and touchpoints businesses share with their users,” says Lucidworks CTO, Grant Ingersoll. “With each release of Fusion, we’re focusing on features and applications that help people find what they’re looking for. Fusion 4.2 empowers brands to learn about their users and deploy updates quickly to production, with access to AI-powered tools that don’t require you to be a data scientist.”

To download or learn more about Lucidworks Fusion, go to http://lucidworks.com/ or call 415-329-6515.

About Lucidworks
Lucidworks builds search-driven solutions for some of the world's largest brands. Fusion, Lucidworks' advanced development platform, provides the enterprise-grade capabilities needed to design, develop, and deploy intelligent search apps at any scale. Companies across all industries, from consumer retail and healthcare to insurance and financial services, rely on Lucidworks everyday to power their consumer-facing and enterprise search apps. Lucidworks’ investors include Top Tier Capital Partners, Shasta Ventures, Granite Ventures, Silver Lake Waterman, and Walden International. Learn more at lucidworks.com

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