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SAN FRANCISCO, Sept. 25, 2019 (GLOBE NEWSWIRE) -- Segment Synapse – Segment, the customer data infrastructure company, today announced the launch of the Segment Privacy Portal, a new set of features that help businesses put their customers first through proactive privacy management. The announcement was made at Synapse, the company’s annual user conference. With the Privacy Portal, businesses can have more control and visibility of the first-party customer data they are collecting. This allows them to more easily meet compliance requirements for regulations such as the GDPR and CCPA, enforce data policies and protect their customers’ privacy.
Data Privacy: A Global Priority
By 2020, 50% of the world’s population will be covered by a privacy regulation like the GDPR. Today’s consumers are more aware of how businesses are using their personal data than ever before, demanding the highest standards of privacy from every organization with which they interact. At the same time, consumers also expect brands to deliver consistent, relevant and personalized experiences across all touchpoints.
To meet these competing demands, businesses have to know and trust that their first-party customer data has been fully vetted in line with company policies, consumer preferences, and regulations like the GDPR and CCPA. Historically, companies managed this by manually compiling an inventory of all the customer data housed within their organization – a time and resource-intensive process with limited value, since records fall out of date the second a new data point is collected.
Visibility, Control, and Automation
Segment’s Privacy Portal makes proactive privacy management faster, easier and more effective, creating a real-time data inventory that automatically detects customer data and allows companies to classify it in line with their relevant internal policies.
With all first-party customer data flowing through Segment’s Customer Data Infrastructure (CDI), businesses gain the visibility and controls they need to control how data is collected, managed and used within the organization. They can also set rules governing the data points they want to automatically restrict, or prevent from being collected in the first place. Whenever a restricted data point is detected, the Privacy Portal immediately alerts the business and blocks it from passing through.
For example, a company might use the Segment Privacy Portal to automatically classify its data into three categories: standard (green), private (yellow) and restricted (red). With these parameters set, Segment will automatically map out where data is being passed, sort the data by chosen categories and assigned rules, and enforce policies automatically. This way restricted data does not pass to a destination.
Setting the Standard for Privacy-First Data
The Privacy Portal brings three new functionalities to Segment’s Customer Data Infrastructure, setting the standard for customer data that businesses and consumers can trust:
These new functionalities add to existing end-user privacy tools that simplify GDPR and other regulatory compliance for Segment customers through streamlined management of user suppression and deletion requests.
“The privacy-personalization paradox is a false dichotomy,” said Segment’s CEO and co-founder, Peter Reinhardt. “Privacy is not a zero-sum game, traded off against growth or the quality of the customer experiences. With the Privacy Portal, companies have the tools they need to respect privacy and mitigate risk, without sacrificing the customer-first experiences that continue to drive their business forward.”
“Segment’s Privacy Portal gives us the confidence to align our event data streams with our company’s data privacy and governance standards,” said Rudy Martin, Chief Information Security Officer at Trustpilot, the leading customer review platform. “With real-time visibility across our event streams, we are able to proactively respect our customers’ privacy.”
“With data increasingly core to business success, managing data privacy risk has become central to realizing its rewards,” said Jules Polonetsky, CEO of the Future of Privacy Forum. “Products like the Segment Privacy Portal are valuable because they help companies prepare for the increasing number of laws guaranteeing privacy rights to consumers."
The Privacy Portal is available to all Segment customers today at no additional cost. For additional details, please visit our blog post about the announcement here.
Segment provides the customer data infrastructure that businesses use to put their customers first. With Segment, companies can collect, unify, and connect their first-party data to over 300 marketing, analytics, and data warehousing tools. Today, thousands of companies across 71 countries use Segment, from fast-growing businesses such as Atlassian, Bonobos and Instacart to some of the world’s largest organizations like Levi’s, Intuit and Meredith. Segment enables these companies to achieve a common understanding of their users and make customer-centric decisions.