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SAN FRANCISCO, Feb. 05, 2019 (GLOBE NEWSWIRE) -- Swrve, the leader in multichannel marketing automation, today announced it has been recognized by DM News (DMN) as the Mobile Marketing Automation Platform of the Year in the Marketing Tech Company category. The awards, conferred by a panel of independent, expert judges, highlight campaigns, tech companies, and individuals who influenced the digital and data-driven marketing industry.
The panel of 12 judges hold leadership positions in organizations in industries from marketing and advertising to retail and fashion. One DMN judge, Jordan Adams, managing director, Martech Tracker remarked that there were a “hugely impressive number of nominations” to evaluate.
Swrve, recognized for its Swrve 3.0 platform, showcased its recent innovations, which are unmatched in helping companies dynamically micro-target customers, advance artificial intelligence, and offer flexible data integrations with strategic customer success services built in. Swrve set itself apart from standalone analytics tools, by processing real-time behavioral data from multiple sources, building audiences, and triggering messaging based on user behavior. The focus on real-time eliminates the need for users to construct elaborate workflows and eliminates the guesswork of marketing campaign creation.
“Swrve is honored to be recognized by DMN for its marketing and customer experience platform,” said Tara Ryan, chief marketing officer, Swrve. “We worked hard to ensure Swrve 3.0 did not provide just another marketing platform, but truly re-imagined how marketers know their customers and communicate with them. Today’s marketing landscape is full of an ever-growing variety of communications channels, and Swrve uniquely enables customers to reach consumers through real-time relevant messaging across a broad reach of modern channels.”
Swrve offers SaaS-based, real-time, multichannel marketing automation software to increase customer engagement through dynamic campaigns across mobile, email, web, TV and emerging digital channels. Recently, Swrve was also named a leader in the Gartner Magic Quadrant for Mobile Marketing Platforms. It is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.
Swrve is the marketing and customer engagement platform that helps leading brands confidently scale communications over millions of customers in real-time. A Gartner Magic Quadrant for Mobile Marketing Platforms leader, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily.