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LONDON, Nov. 14, 2019 (GLOBE NEWSWIRE) -- Xero, the global small business platform, today announced that it's building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their most important information — from finances to customer communications — in one place.
Announced at Xerocon London 2019, where over 3,000 accountants, bookkeepers and partners have gathered, the new integrations include:
By connecting Xero more tightly with these apps, small businesses will no longer have to work in data silos to ensure their information is more accurate, up to date and consistent across the business.
Adding to the more than 800 third-party apps already available in the Xero app marketplace, these new integrations are the first step in a series of changes Xero is working on to build deeper connections to the apps small businesses use the most every day.
“We didn’t want to simply build another integration. We looked at the most common friction and pain points in everyday small business workflows and we were able to create customer-focused solutions that will have a positive impact on how small businesses operate everyday. This is just the beginning of creating simple, seamless and smarter workflows between Xero and the apps small businesses use day in and out.” – Nick Houldsworth, Executive General Manager of Ecosystem at Xero.
Scott Brinker, Vice-President of Platform Ecosystem at HubSpot, said: “Any successful business needs two core ingredients: healthy finances and happy customers. So bringing Xero and HubSpot more tightly together was a no-brainer for us, ensuring our mutual customers can have better visibility across their business all in real-time.”
It is the latest in a number of major improvements to the Xero app marketplace. In September, Xero unveiled a phased roll out of Single Sign-On, a more seamless way for developers to build on the Xero platform. Xero has also rolled out advisor recommendations for the app marketplace, giving accountants a way to recommend the right apps to the clients based on their unique requirements, size and capabilities.
Born in the cloud, Xero is a beautiful, easy-to-use platform for small businesses and their advisors around the world. Xero provides its 2+ million subscribers with connections to a thriving ecosystem of 800+ third-party apps and 200+ connections to banks and financial service providers. On the inaugural 2018 Financial Times FT1000 High-Growth Companies Asia Pacific list, Xero was the fastest growing tech company in the $200+ million segment. Xero won ‘Accountancy Software Provider of the Year’ at the British Business Awards in 2019, and was rated by Canstar Blue as the best accounting software in Australia from 2015-2018 and in New Zealand in 2019.
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